Wednesday15 December 2021
Virgin Australia has today unveiled a refreshed Business Class and Economy menu in time for the airline's international services to resume tomorrow,and the busy summer holiday period.
Therevampedmenuincludes the return offresh foodavailable for purchase inEconomythrough a secret menu that will featurea range ofmore substantialproductsof the day.Items includepies, wraps and sandwiches.
Following customer feedback,Virgin Australiawillnow stocktwice as muchsparkling wineinBusiness Class, and Economy customers will be able to purchase a range of newpre-mixedcocktails and non-alcoholicofferings.
VirginAustralia is alsoreturningthe retro,offeringnostalgic snacks likeCheezelsand Violet Crumble's as part of nine new additional items added to the extensiveEconomybuy onboardmenu.
As Virgin Australia gears up for a huge summer of travel, including the resumptiontheirinternational flightsto Fiji tomorrow,the airline has lifted the curtain onarevamped Economy and Business Classmenu, featuring offerings fora range ofdifferenttastes.
Business Class menu
Travellers flying at the pointy end willexperience new summer on-trend dishes that are both nourishing and healthy, withlots of bold flavoursto excitethetastebuds 38,000ft in the air.
Dishes includechicken tagine,burrito powerbowlsandnew pasta dishes, allserved on tableware, including crockery, glassware and cutlery, providing a quality in-flight experience and further reducing single-use packaging as part of the airline's continued commitment to sustainability.
Complementing theholiday season, Virgin Australia has stocked the Business Class cabin with a large range of summer beverages, includingthe locally brewed QueenslandGreen Beacon Tropical Pale Ale,as well asdoubling the amount of sparkling wine on boardBusiness Class,followingresults of a recent customer survey.
The new-look Business Class menu will also be available on the airline's Fiji flights which take-off for the first time from Sydney, tomorrow.
Economybuyonboard menu
As part of Virgin Australia's second iteration of the airline's successful buy onboardEconomymenu,more substantialfresh fooditemswill returnto all domestic and international flights, network-wide.
Togive travellers more value andgreater variety when flying on Virgin Australia, secret fresh food specials willbe available on each flight,daily. Virgin Australia cabin crew will table theavailable fresh menu options at the start of each flight, withwraps, sandwiches and hot pies, just some of the tucker available in the air.
Virgin Australia is also bringing retro back!Violet Crumble's andCheezelsarepart ofnine newEconomybuy on boardmenu items, whiletraditionalflight favouriteslike cheese and crackersandalcoholicand non-alcoholic beverages,will continue to be available.
Cheese and crackers continue to top the airline's most purchased Economy snackitems, and the airline is currently in the process ofstockpiling thousands of packets for summer, particularly on services to Far North Queensland, where theysell more than any other services.
To create even greater value, Virgin Australia customers are able to bundle their Economy menu purchases, receiving discountswhen they purchase specific items together, with multiple bundle discount options created to suit different reasons for travel and the time of day.
As part of the Economy experience, Virgin Australia will continue to serve complimentary tea, coffee and water on every flight.
Commentary
Virgin AustraliaChief Customer and Digital Officer, Paul Jonessaid thatthe revamped menus will providecustomers more value and more choice when they fly with Virgin Australia.
"As we ramp up our services for the summer holiday period, we'rebringing a lot offun and energy to our new menu, as part ofour commitment to creating greatcustomerexperiences," said Mr Jones.
"Our new and fresh Business Class menu really speaks to the season, and we've put a lot of time into listening to customer feedback, and then delivering on what they want through some exceptional newproducts.Our customers also told us how much they loved our sparkling wine, so we've listened, and added more bubbles to the menu.
"Our new secretEconomymenuwillrevolutionisethe buyonboardoffering, while providing more valueandchoicefor customers. We'll continually addfresh optionseach day from a range of itemsthatwe know ourguests love-there'll even be apie in the sky,literally!
"We're also showing just how contemporary we are as an airline by bringing the latest retro trend to all Virgin Australia flights, through products likeCheezelsand Violet Crumbles, that bring back that nostalgic taste of Australia.
"We're committedto providingour customers value atevery stepof theirjourney and our newEconomybundleoptionality is areallygreat example ofthat.
Today's announcementcomes in time fortheairline's resumption ofFijiservicesand the increase in travel demand as state border restrictions ease and the summer travel period begins.
NOTES TO EDITOR
Business Class menu highlights
As part of the Virgin Australia Business Class experience, guests will be offered two menu choices on every flight, appropriate to the time of day and length of the flight. Passengers travelling to Fiji will enjoy additional menu offerings including a dessertand snacks throughout the flight.
Fiji Service
Breakfast
Potato and corn fritters topped with tomato basil salsa, crumbled feta and sautéed spinach.
Cheese omelette served with sauteed potatoes with onion, mushroom ragout and chicken chipolata.
Lunch/Dinner
Chicken Chimichurri
Pumpkin and eggplant lasagne
Virgin Australia
Breakfast
Yoghurt with Passionfruit coulis
Croissant with salmon & capers
Zucchini fritter withgoatscheese & roast tomato
Dinner
Antipasto Plate with Salmon
Chicken Tagine with Jewelled Rice
Cheese Tortellini with Basil and Nuts Pesto Cream & Pumpkin
Beverages
Australian white and red wines including Grant Burge NV Sparkling
Australian craft beers including Green Beacon Tropical Pale Ale
Selection of popular spirits including vodka, gin, scotch, bourbon and rum.
Gordons Gin
Jim Beam Bourbon White Label
Bundaberg Rum
Johnnie Walker Scotch Red Label
Smirnoff Vodka
Premium tea, coffee, juice and sparkling water
Economy Class menu highlights
Virgin Australia will continue to serve Economy guests complimentary tea, coffee andwater. Passengershave the choice of upgrading to premium tea and coffee options.
Fresh food specials include:
Trio Pie Pack (Pie, sausage roll and quiche)
Ham and Cheese Toastie
Chicken Caesar lettuce sandwich
Roast Vegetableswithfeta wrap
Chobani Almond Cocoyoghurt
The new buy onboard menu includes revised bundle options:
Brekky Bundle - Premium hot drinks, or juice with a muffin,
Snack Time -Twosnacks and your choice of beer, wine, juice or soft drink.
Mixer Match - Your favourite spirit and mixer, served over ice.
A Little Bit Fancy - Wine, cheese & crackers and your choice of Morish Premium Nibbles.
Snackhighlights
Mainland cheese & crackers
Violet Crumble
CheezelsOriginal Cheese
Kettle Chips
Beveragehighlights
AustralianBeer, wine and sparkling wine
Spirits, including whisky, rum, Archie Rose gin, bourbon and vodka
Soft drinks, including ginger beer, Coke, lemonade, sparkling water and fruit juice
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